Complete website rebuild for a long-established family-run groundwork contractor in Middlesex — faster, mobile-friendly and built to generate enquiries.
MJM Groundworks is a long-established family-run groundwork contractor based in Middlesex, covering Surrey, Hertfordshire and Berkshire. With over 20 years in the industry they had plenty to shout about — but their website wasn't doing the job. It was built on WordPress, years out of date, painfully slow and unusable on mobile. Most of their customers were finding competitors instead.
They needed a modern rebuild that reflected their experience and reputation, performed well in local search, and turned visitors into enquiries. No fluff — just a fast, professional site that gave customers confidence and made it easy to get in touch.
We rebuilt the site from the ground up — scrapping WordPress entirely in favour of clean, fast-loading static HTML. The result is a site that loads in under 2 seconds with no database queries, no plugin overhead, and nothing slowing it down.
The design leads with a dark hero section and parallax scrolling to give the site weight and presence. Animated counters — 20+ years in business, 500+ projects completed — build credibility immediately. Service cards with image hover effects, a project gallery, and a testimonials section round out the picture of an experienced, trusted contractor.
A floating call-to-action button stays visible as users scroll, making it effortless to call or enquire at any point. The contact form is simple and prominently placed. Click-to-call buttons are on every page — because on mobile, a tap should dial, not copy a number.
The old WordPress site took 8 seconds to load and didn't work on mobile. The new site loads in under 2 seconds, ranks for local search terms, and the phone started ringing within a week of launch. No WordPress bloat, no plugin updates to manage, no security vulnerabilities to patch — just a fast, reliable site that works.
A key part of the brief was visibility in local search. We built dedicated service pages for every major offering — foundations, excavation, drainage, concrete bases, fencing, landscaping, digger hire, driveways and demolition — each structured and written for the search terms customers actually use.
Coverage area pages for Middlesex, Surrey, Hertfordshire and Berkshire ensure the site ranks for location-specific searches across the whole territory. Every page follows Google-friendly structure: clear headings, descriptive meta titles and descriptions, fast load times and proper internal linking throughout.
Full rebuild from WordPress to static HTML — dark hero, parallax, animated counters, gallery, testimonials
Dedicated pages for foundations, excavation, drainage, concrete, fencing, landscaping, digger hire, driveways and demolition
Local SEO structure, coverage area pages, meta data and Google-friendly page architecture throughout
Enquiry forms, click-to-call buttons and floating CTA to maximise lead generation
See the finished site for yourself:
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