The Vinyl Biz

The Brief

The Vinyl Biz came to us as a new venture — a UK-based e-commerce business selling wall stickers, vinyl decals and custom wall art for homes, nurseries and commercial spaces. They needed everything from scratch: a name they already had, but no logo, no brand, no website, and no marketing materials. They wanted to launch looking professional from day one.

The brief was simple: create a brand that feels modern, clean and trustworthy. Build an online shop that's easy to browse and makes buying simple. And produce promotional materials they could use at trade shows and send to potential stockists.

The Brand

We developed a clean, modern identity built around a teal/turquoise colour palette — fresh, creative and gender-neutral, which was important given the range spans nursery decor through to commercial signage. The logo is bold and simple, using Montserrat as the primary typeface for a contemporary feel.

We delivered a full brand package including logo variations (full colour, mono, reversed), colour specifications, typography guidelines, and usage rules — everything they needed to keep the brand consistent as the business grew.

The Website

We built a full e-commerce site on Shopify, designed around the way people actually shop for wall stickers — by room, by theme, by occasion. The navigation makes it easy to find dinosaur stickers for a nursery or motivational quotes for a gym without scrolling through hundreds of unrelated products.

The product pages are clean and conversion-focused: large images, clear sizing information, colour options and a straightforward checkout. We integrated Judge.me for customer reviews, set up multi-currency support, and ensured the whole thing works perfectly on mobile — because most of their customers browse on their phones.

Promotional Materials

To support trade shows and B2B outreach, we produced a range of printed materials: a product lookbook showing the range in styled room settings, business cards, a wholesale price list, and banner designs for exhibition stands. Everything carried the same teal brand identity so the business looked established and professional from launch.